Scope - Concept through to Realisation
Store - Health Food, Wellbeing & Gift
Location - The Trafford Centre
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Conceived,
Created
&
Lovingly Constructed
The Detail
Modelling & Visualisation
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Shelving Systems
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POS Systems
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Bespoke Retail Lighting
Designed In Elements
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Mechanical & Electrical
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Tagging System
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Refrigeration
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Bespoke Unitary & Displays
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Digital Print Banner Systems
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Custom Cash Desks
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High Spec Interior Finishes
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Floor Finishes
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Graphics & Branding
The Finished Product
"Winning Store at the Trafford Centre!"
CLIENT
When Julie Neville required a store with a difference, she turned to Shopfit.co.uk. We created a very powerful visual brand that is instantly recognisable and intuitively expresses the store's offer. From first principles, Shopfit.co.uk expertly considered stock levels and display needs, including a stand out branding pack to create a fresh format for this new and exciting retail brand.
BRANDING
Julie's husband Phil Neville (famous for his inspirational England and Manchester United football career) features in the instore branding, along with photos of the Neville family captured in a natural setting to underpin the brand.
UNITARY
The store's unitary and fixtures are made to last with custom powder coated black shelving with green trim, combined with black and white gloss furniture and high quality gloss black graphics pack. The store was created with a short let in mind, as a move to a larger unit was always planned. All principle unitary would need to be relocated overnight. This flexibility was built into the furniture design, whilst appearing to be permanent fixtures.
LANUCH DAY...
...saw shoppers flooding into the store, the innovative format and branding set off the products to the best advantage, inspiring brand loyalty and returning customers. The store genuinely offers something new to shoppers with a fantastic product mix centred around healthy living. Bringing together the eclectic mix of products was part of the challenge to make this a successful & vibrant store.
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Backstage at Win Naturally
Win Naturally Trafford Centre
